SHANKER SAHAI, founder of Cambridge start-up
Greenbean Recycle, is turning the drudgery of recycling bottles and cans into
an eco-game, a sort of FarmVille of trash disposal.
The new company has created a high-tech machine
that is both recycling depot and arcade game. A barcode reader counts each
bottle or can, gives instant green feedback - “one aluminum can, 500 watts
saved’’ - and electronically transfers the 5 cent deposit to a PayPal or other
account.
Recyclers can track their progress online,
compare stats with friends, and win prizes. Users can connect via Facebook, and
Sahai intends to give machines Twitter accounts: “50 containers recycled
today.’’
To read the full article, visit: http://www.boston.com/business/articles/2012/05/20/the_machine_that_makes_recycling_a_game/
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