To Marina Meadows, green may be the new white. When she goes shopping these days, Meadows is often overwhelmed by a bevy of products touted as green, from Earth-friendly dish soaps and bamboo-derived towels to eco-detergents and plant-based soda bottles.
"Sometimes, I wonder if any of it's really green or if it's all a marketing scheme," Meadows said.
With booming interest in the environment, more companies are trying to cash in by promoting themselves and their products as green.
But environmentalists and some consumers are crying foul, saying that many companies are making the products out to be greener than they really are, a practice they call greenwashing. Read more: http://www.latimes.com/business/la-fi-greenwash-20110521,0,6706379.story
Article courtesy of The Los Angeles Times by Tiffany Hsu