When "Entourage" star Adrian Grenier was introduced to indie film producer Peter Glatzer a number of years back, their mutual commitment to eco-friendliness and sustainability compelled them to work together. They put together the show “Alter Eco” for Discovery’s Planet Green channel in 2008, a reality show about folks moving the needle on sustainability. The pair saw a hunger for solutions, but realized they needed a new platform that could grow as they grew. SHFT was born. http://latimesblogs.latimes.com/greenspace/2011/11/entourages-adrian-grenier-and-peter-glatzer-shft-hollywood-green.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+GreenspaceEnvironmentBlog+%28Greenspace%29
Article courtesy of The Los Angeles Times –Greenspace posted by Dean Kuipers
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