Shoe manufacturer Nike and soft drink giant Coca Cola have often been criticized for the environmental impact of their supply chains. However, it seems like both companies are turning over a new leaf in the interest of becoming more eco-friendly.
Similar to other shoe manufacturers, Nike's supply chain has been shown to do significant damage to Amazon rain forest. By July 1, 2010, the company plans to make all Brazilian hide suppliers (the leather used to make their shoes) certify that their cattle are raised on land that is not cleared rain forest.
Meanwhile, Coke has pledged to be more "water neutral" than it has been in the past. The company has been accused by many environmental groups of creating water shortages in developing countries around the world. However, the company has pledged to return as much water as it uses to the water supply in these countries.
For more info on the supply chain changes at Nike and Coke, check out this story from Business Green.